Crypto: Paris Match Immortalizes its Iconic Photos as NFTs on Ethereum

The prestigious French magazine Paris Match celebrates its 75th anniversary by continuing its exploration of the crypto world and auctioning 75 iconic photos in the form of NFTs on the Ethereum blockchain, accompanied by signed and numbered physical prints.

Paris Match Enters the Crypto Era with an Eventful NFT Auction

A pioneer in French photojournalism for 75 years, Paris Match perpetuates its rich heritage by transforming a careful selection of 75 iconic archival photos into NFTs.

This historic auction, open from today, allows enthusiasts and collectors to acquire a digital share of history, immortalized forever on the Ethereum Blockchain.

Among the treasures offered are legendary images capturing the Rolling Stones, Jack Nicholson, Orson Welles, and John Travolta, as well as historic moments such as the fall of the Berlin Wall, scenes of life in Harlem, or the Tour de France. A true journey to the heart of history and popular culture.

For this major event, Paris Match partners with Focus Bloc, a platform specializing in photo NFTs, and SuperRare, the prestigious NFT marketplace, creating a perfect synergy between photographic expertise and blockchain innovation.

The auction starts today with affordable starting bids at 0.3 ETH, approximately 1062 dollars, thus democratizing access to these heritage treasures.

A Successful Symbiosis Between Tradition and Modernity

Each photo will not only be available in NFT version on Ethereum, but also accompanied by a numbered and signed physical print. A unique opportunity for traditional collectors to combine their passions for the tangible and the virtual.

Emmanuel Daien, founder of Focus Bloc, had already supervised a previous NFT sale by Paris Match in January 2023, observing then a shared enthusiasm between photo lovers and crypto enthusiasts.

This time, the choice of an auction format and the addition of a physical element to the NFTs demonstrate Paris Match’s constant adaptation, keen to meet the expectations of its varied audiences. A winning strategy that promises to delight both art lovers and technology enthusiasts.

In short, by immortalizing its photos in the form of NFTs on Ethereum, Paris Match is resolutely embracing modernity while celebrating its rich photographic heritage. Today’s auction will mark a new and crucial step in the convergence between the world of photography and blockchain.