CoinShares XBT Provider Unveils Massive Rebrand as It Targets Nordic Crypto Dominance
For its popular crypto ETP brand XBT Provider, a strategic shift has been announced by CoinShares – which now operates under the brand name CoinShares XBT Provider. This move is part of efforts to achieve increased alignment with the wider CoinShares group strategy and presages an ambitious phase of expansion already in the works for Q3-Q4 2024.
According to the announcement published earlier today, the rebranding is more than just a change as it signifies a deeper integration with the parent company and readies the brand to bring exciting financial products to market.
CoinShares XBT Provider has maintained a leadership position in the cryptocurrency investment space in the Nordics since its launch in 2015. Most notably, it was a pioneer in launching the Bitcoin Tracker One ETP, which was the first Bitcoin-based security available on any regulated public exchange.
Over the years, it has expanded its offerings to include the world’s first exchange-traded products referencing both bitcoin and ethereum, denominated in SEK and EUR and listed in Stockholm.
Innovation and Growth in the Nordic Markets
CoinShares Head of Product Townsend Lansing noted how their ETPs had made history by offering powerful exposure to leading digital assets such as Bitcoin and Ethereum. CoinShares, which has built a track record of operational excellence over almost a decade, is targeting the same growth prospects for its Nordic range by launching new products that cater to the appetite for stablecoins and funding options.
The new funds of the future are expected to fulfill the demands of a new generation of Nordic investors with more technical investment structures and more accessibility.
CoinShares International (the group’s parent company) has recently come off a record financial quarter, of which the Nordics was just one-third of the growth trajectory for the company. CoinShares also completed the acquisition of Valkyrie Funds in the United States, extending their geographical reach and operational capability.
Head of Asset Management Frank Spiteri said the firm was experiencing increased demand for regulated crypto exposure products in Europe and the U.S. and that the rebrand would serve as a platform for renewed innovation and commitment to the Nordic region.
The strategic initiative only strengthens CoinShares’ position as the largest digital asset investment firm, offering the highest degree of transparency, and regulatory compliance while innovating on products.
CoinShares remains focused on their position as the leading European fintech company specializing in digital assets, offering a broad range of financial services for corporate, financial and individual investors.
