Boosting Broker Engagement with New Retail Traders: Insights from Finalto on Crypto Trading (COIN: SYMBOL)

Finalto Unveils Strategies for Brokers to Engage New Retail Traders

• Finalto, a leading financial services provider, has released a new guide for brokers to better engage with the growing number of retail traders.
• The guide offers practical insights into marketing and compliance, addressing the challenges of catering to diverse audiences amid changing regulatory expectations.
• The rise of digital platforms has led to a surge in retail investor activity, which now accounts for nearly 25% of total trading volume in the equities market.

Finalto’s new guide offers brokers a roadmap to navigate the evolving landscape of retail trading, providing valuable insights into marketing strategies and regulatory compliance.

Building a Culture of Responsibility

Klelia Orphanidou, B2B Head of Regulatory Compliance at Finalto, emphasizes that compliance in marketing is not just about ticking boxes and avoiding penalties. It’s about fostering a culture of responsibility and building long-term relationships with clients. This approach, she argues, can help brokers to maintain brand loyalty among their existing customer base while attracting new retail traders.

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by en.coinotag