Crypto.com (CRO) Boosts Visibility with Expanded F1 Sponsorship: A Strategic Move in the Crypto World

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Crypto.com is expanding its global visibility by doubling down on its bet on F1 sporting events worldwide.
The exchange is sponsoring the Crypto.com Miami Grand Prix and holds numerous other sporting sponsorship deals.
The resurgence of crypto ads culture is gradually taking place.

Crypto.com is set to increase its global visibility by doubling its investment in F1 sporting events. This move is part of a broader strategy to attract non-crypto audiences to the industry.

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Crypto.com’s Expansion Strategy

Crypto.com, a leading exchange in the digital currency ecosystem, plans to increase its sporting ad budget. The trading platform aims to expand its dominance in its push for global visibility. According to a Bloomberg report, Crypto.com’s Chief Marketing Officer Steven Kalifowitz confirmed these plans. The strategy involves using sports to attract non-crypto audiences to the industry.