UAE Pro League taps Chiliz (CHZ) to enhance fan engagement through Web3
UAE Pro League has collaborated with sports blockchain technology provider Chiliz (CHZ). The strategic deal aims to transform fan engagement and expand globally.
Moreover, the partnership represents a significant milestone in merging the sports and the burgeoning technology for a revolutionized global fan engagement.
Improving fan engagement with web3 technology
United Arab Emirates premier professional football league is taking a vital step towards enhancing fan experience by incorporating Web3 technologies.
The league will leverage Chiliz’s blockchain tech stack to launch a fantasy football game, promising immersive fan engagement.
The move will improve game excitement while strengthening a global fan base. UAE Pro League’s CEO, Waleed Ebrahim Alhosani, commented on the initiative,
“This partnership represents a pivotal step in our ongoing efforts to expand our global reach, setting new standards for technological innovation in the world of sports.”
Besides the fantasy game, the duo will launch blockchain-based game-scored balls, allowing fans to own memorabilia of exciting moments in football history. Global fans will have the chance to own a piece of the game’s history.
In conclusion, the Chiliz and the UAE Pro League alliance will potentially revolutionize fans’ engagement with their favorite teams.
UAE’s top league will leverage web3 technologies to expand its global reach, setting a precedent for merging blockchain and sports for enriched fan experience.
Chiliz previously partnered with South Korea’s K League.
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