Trace Network Labs is Geared up to Radically Enhance the Shopping and Socializing Experience in the Metaverse

Trace Network Labs, a pioneering entity in introducing the benefits of metaverse technology to fashion and lifestyle, is just about to launch the first fully functional metaverse for the industry it serves.

Named PARIZ, the solution will offer a fashion and lifestyle metaverse with a multichain-powered, immersive, and excitingly real experience of shopping and collaboration. PARIZ will turn live on 22nd March 2023 in Mumbai at Techsparks, perhaps India’s most impactful startup-tech event.

Before delving deeper into understanding why the launch of PARIZ is awaited with excitement and gusto by many, let’s have a quick and closer look at Trace Network Labs.

In its vision, Trace Network Labs wants to become a full-fledged provider of full-stack Metaverse technology for businesses and individuals. While enhancing fashion and lifestyle experiences by several degrees is one of Trace’s immediate objectives, it wants to empower everyone – both at an enterprise and consumer level – to launch their unique 3D experiences.

A leading enabler of digital avatars, Trace’s Web 3.0-native, real human-like BUDDY Avatar NFTs are compatible across different metaverses on multiple chains. The value that Trace has got to offer its consumers is something that has attracted several industry ecosystem stalwarts to either collaborate with it or back it.

In the blockchain space, leading names like Polygon and Huobi are partners with Trace, while leading crypto ecosystem investors – including AU21 Capital and OKX Ventures – have put their weight behind Trace. And with full-fledged support from the ecosystem around it, Trace is now all ready to come up with PARIZ.

What Makes PARIZ Stand Out?

Put simply, PARIZ aims at intelligently blending e-commerce into the metaverse. On top of that, it wants to add social to the mix by offering virtual spaces for fashion brands, influencers, artists, designers, event organizers, and all other sorts of general users. While consumers will be able to do shopping through their digital avatars in the metaverse, businesses, and ecosystem stakeholders will benefit from features like the Shopping District, Events, Lounge, Social District, and more.

The Shopping District, for instance, hosts virtual or meta stores of globally renowned fashion brands. The launch of PARIZ will be accompanied by the launch of four such global brand’s virtual stores, namely Madame, Da Milano Italia, Zivame, and STYLEUP.

While these stores will surely provide immersive and interactive virtual shopping experiences, the eCommerce setup embedded at the core would mean fulfilling the concept of “Buy in the Metaverse, Deliver at Home,” an end-to-end discovery-to-delivery life cycle in the metaverse.

The Events and Lounge features of PARIZ will accentuate the social component of its offering by providing a collaborative space where brands, influencers, artists, and designers can meet and organize fashion shows, panel discussions, and even fireside chats if they wish. The lounge will facilitate these social interactions – a personalized experience zone for teams, projects, and all sorts of business stakeholders to catch up, much like they do via Google Meet or Zoom.

According to Lokesh Rao, the co-founder, and CEO of Trace Network Labs, PARIZ metaverse will become “one single destination for younger audiences to engage with and experience fashion in virtual gamified worlds.”

The concept of the Social District will be one notch up in terms of blending utility with exciting experiences. In the Social District, it will be possible to watch a movie, experience a red-carpet moment, attend a music concert, and more.

Advancing to the Future with the Value of Experience

Summarily, the launch of PARIZ adds new dimensions to the concept of eCommerce by enhancing it to the level of ‘metaverse-to-home.’ Just from mere scrolling on the 2D plane of the consumer’s laptop or mobile screen, shopping will be about walking around a metaverse eCommerce store, window shopping, trying out the product, purchasing it, and getting it delivered at home. All from the comforts of one’s home!

Trace has reportedly developed PARIZ with best-in-class open and proprietary technologies, including immersive 3D and VR Tech.

 

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